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Introducing a successful, century-old brand to a new community can be challenging. For Ptacek, it was about more than just filling shelves with groceries, it was about creating a feeling of community in the store. He will talk about implementing his own vision for a new shopping experience in River Falls by creating a community-centered culture where neighbors can feel at home.
The presentation will be followed by a Q&A session at 7 p.m. and a reception featuring cheeses and meats made on campus by students and available at Freddy's Dairy Bar and Ptacek's Family Market.
Future guest speakers scheduled in the series include:
For more information, contact Blane Huppert at ubcc@uwrf.edu.